Friday, August 24, 2012

Budget Travel: Mexico's Next “It” Destinations

By: Julie Schwietert Collazo

Mexico's Copper Canyon is a hidden gem in a country that is in the news too much for drug violence and crime.
Though the resort towns of Mexico's Pacific and Caribbean coasts are frequently visited by Americans, most of the country's interior—all 1,220,610 square miles of it—is barely on travelers' radar screens. Lack of awareness about Mexico's vastness and its diverse geography are two of the most persistent challenges the country faces with respect to tourism.

In recent years, tourism officials have tried to respond to those challenges in many ways, from emphasizing overlooked destinations in its “Mexico: The Place You Thought You Knew” ad campaign to meeting with US Department of State officials to advocate for greater geographic specificity and political context in its travel alerts about Mexico.

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