By: Susie Albin-Najera
LAS VEGAS – The Mexico Tourism Board was honored by renowned luxury travel network, Virtuoso, with the first-ever “Virtuoso Tourism Board of the Year” award. Mexico was bestowed the award for its bold diversification and promotion strategy, creative advertising campaigns, and robust industry partnerships.
Mexico’s Secretary of Tourism, Gloria Guevara, accompanied by Mexico Tourism Board Chief Operating Officer, Rodolfo Lopez-Negrete, accepted the award at the Bellagio Hotel in Las Vegas yesterday evening. The ceremony formed the centerpiece of “Virtuoso Travel Week”, a major luxury travel trade fair attended by more than four thousand industry experts from 85 countries hosting approximately 350,000 business meetings, representing the largest attendance at this event in the past 24 years.