By: Charles Sizemore
Mexico gets no love. It’s not quite a developed market, but being next door to the U.S., it’s not quite remote or exotic enough to be an alluring emerging market, either. And starting with the letter “M,” it doesn’t fit into any popular acronyms.
Lest you think I’m joking, the four BRIC countries — Brazil, Russia, India and China — have nothing in common other than the fact that their first letters make a word that sounds good in marketing literature. Mexico, Turkey and Indonesia would all have been better choices than Russia because all three are promising emerging markets, whereas Russia is a decrepit petrostate on the decline. But it’s hard to form an acronym with their first letters.