Presidency of the Republic
During the inauguration of the Baja California Vine and Wine Museum, Mexican President Felipe Calderón remarked that the museum will also operate as a convention center that will trigger further economic and cultural activity in the Ensenada-Valle de Guadalupe region. He hoped that both national and foreign tourists would visit it and discover the region's wine-making tradition, a deep source of pride for Mexico.
The new museum, built with $5.3 million in state and federal funds, is at the 81-kilometer marker of the road linking Tecate and Ensenada.
Calderón noted that the museum required the combined efforts of the federal government, CONACYT, the state government, and Casa Cetto, with a total investment of 76 million pesos.
The president said that in order to support the industry, the Program to Support the Wine Industry (Proviti) was implemented this year, which will have a 50 million peso fund. The program will provide wine makers with access to support or financing of between 250,000 and 500,000 pesos to invest in production, investment and training projects, studies and consultancy.
The president's visit coincided with Fiestas de la Vendimia, Baja California's annual harvest celebration that [is now taking place and] includes concerts, dinners and wine tastings at the different wineries.