Media Advisory for Live Webcast on October 1, 2013: Baja Brewing Company to Discuss Craft Brewing in Mexico with Colorado Roots and Bringing an Authentic Mexican Ale to the U.S. Southwest
Jordan Gardenhire, a Colorado native, and his partners opened the first brewery in the Mexican state of Baja California Sur in 2007, have three popular brewpubs and now distribute the flagship authentic Mexican Ale, Cabotella, in the U.S. Southwest.
During this webcast for media, Jordan and Rob will address:
What it takes to start and grow a successful craft beer business in Mexico and the history of the Baja Brewing Company
Trends in the craft beer industry, and inspiration for bringing the brewery's flagship beer, Cabotella (“cabo-tay-ya”), to the U.S.
What characteristics make Cabotella, the first authentic Mexican ale, distinct
About Baja Brewing Company
Founded in 2007 by Jordan Gardenhire, Charlie Gardenhire and Rob Kelly, the Baja Brewing Company is the first brewery in Baja California Sur. From the start, the company’s mission was to bring a craft brewing culture to Mexico similar to that in Colorado, where Jordan, Baja Brewing Company’s brewmaster, first began brewing beer while in college at the University of Colorado, Boulder.
With three brewpubs in Cabo San Lucas featuring eight beers on tap, including seasonal beers, the Baja Brewing Company produced 2,400 barrels in 2012. Focusing on all-natural and local ingredients, the brewery distributes throughout Cabo San Lucas and Mexico City, supplying local restaurants, bars and liquor stores. In 2012, Baja Brewing Company entered the U.S. market with the introduction of its flagship Mexican ale, Cabotella, in Texas.
What: Meet the Brewer Webcast with Baja Brewing Company Who: Jordan Gardenhire, co-founder and brewmaster; Rob Kelly, co-founder and executive brewpubs manager When: Tuesday, October 1, 2013, 12 Noon ET/ 10:00 a.m. MT / 9:00 a.m. PT Details: Journalists and bloggers may register at: http://cabotella.yourbrandlive.com/c/cabotella-meetthebrewer/